The Best of Guy Kawasaki Episode 5
Enchantment: The Art of Changing Hearts, Minds and Actions
Guy Kawasaki - Parallels Summit 2012 Keynote
A foremost authority on technology adoption, Guy was the original chief evangelist at Apple. In his
second act, Guy's excelled at being a serial entrepreneur and networker, social media guru, best-selling author and featured columnist for American Express OPEN Forum for small businesses. In his keynote, Kawasaki will share his insights from his life experiences on how to tap into the potential of customer "Enchantment", as chronicled in his recent book. Regardless of your company's size or how you deliver services, Guy will explore why enchanting your customers is the key for service providers (or any entrepreneur) to build a business -- it's the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.
