The World in 2014 Episode 3: David Blaine on the Entertainment Industry

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The World in 2014 Episode 3: David Blaine and Kenneth Hertz on the Entertainment Industry

The entertainment industry contributes near $1 trillion to the US economy annually. What is the pathway for artists to turn into economic drivers today--and what will it be tomorrow? How are artists building franchises and what is the next business model for entertainment companies? How are corporations and brands liaising with entertainers and does this model work in engaging new consumers?

David Blaine, Illusionist and endurance artist
Kenneth Hertz, Senior partner, Hertz Lichtenstein & Young
Daniel Franklin, Executive editor, The Economist & editor, The World in 2014