Piccadilly Circus (Photo credit: Moyan_Brenn) |
The campaign includes digital billboards in London’s Piccadilly Circus and Chiswick that seem to show a boy get up and point to a real plane flying over. Programmed to know exactly when a BA plane flies by, the billboard then display the flight number, destination, and eventually, even the lowest fares currently available to that locale. Read more
![](http://img.zemanta.com/pixy.gif?x-id=db4caa1e-4b99-4937-9665-97294c6f3999)