Awesome Digital Billboard: A Boy Pointing To A Real Plane Flying Over

Piccadilly Circus (Photo credit: Moyan_Brenn)

British Airways - #lookup in Piccadilly Circus

The campaign includes digital billboards in London’s Piccadilly Circus and Chiswick that seem to show a boy get up and point to a real plane flying over. Programmed to know exactly when a BA plane flies by, the billboard then display the flight number, destination, and eventually, even the lowest fares currently available to that locale. Read more

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